Why? With the introduction of insta stories - it has given businesses the opportunity to show the casual, 'real' side of their businesses. So, if you can aim to get 3 - 4 posts out a week, that's awesome! I used to recommend people post on the daily, but times have changed in terms of the algorithm and what people are seeing. How often to post? Because we are seeing good quality posts on the instagram feed appear for 2 -3 days, the strategy I currently recommend is a good quality post (put some effort into it!) every 3 days. Keep the photography high quality and plan out your grid so it all looks fab and cohesive. Make sure it's on-brand (no random Pinterest quote graphics please!) in your colours and fonts. Here are a few examples:Ģ) Education for your clients and customers What to post? I always talk to my clients about coming up with 4 - 7 'content pillars' - the key content focuses for your business.
For this reason, I recommend you put more effort and strategy into the content you post on your grid. It has a longer shelf-life than instagram stories do and will stay on your grid (or profile) indefinitely. Why? The instagram grid is the traditional instagram content that we are all familiar with.
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